Language - The lead singer, Billie Joe Armstrong, of the band, Green Day, is looking straight at the viewer, making them feel involved. The bassist and backing vocalist, Mike Dirnt, is also looking straight at the viewer, which creates double the effect. The fact that the drummer, Tre Cool, is not looking attracts attention because he is the only one who isn't, which is intriguing. The same effect occurs when you notice that Mike is not holding a grenade like the other two. The image is a medium shot, which is quite a neutral shot as it creates no statement, unlike a close-up which suggests intimacy. Even from this far away, however, we can see that the band are all wearing makeup on their eyes, which does make a statement. Makeup on men is uncommon, which is why it's so shocking to people when men do wear it. The fact that the trio are wearing makeup tells us that they like to be controversial and like to be unconventional. Most men would be embarrassed to wear makeup in public, but these three flaunt it because they are not ashamed of what they do. The fact that the magazine chose to feature this band even though they're wearing makeup tells us that Kerrang magazine likes the controversial, unconventional kinds of people that others would shun. It also tells us that Kerrang like the shock the reader by using people most people wouldn't think about hiring to be in the magazine. The magazine no masthead due to this being a double page spread as opposed to a cover, however, it does feature a title which reads 'Foxboro Hot Tubs'. The title isn't really that interestingly named, nor is it that eye-catching due to the boring colour chosen for it.
Institution - The institution for this particular magazine is Kerrang, which is part of the bigger institution of Bauer Consumer Media. Bauer produces lots of magazines, from sport magazines to women's weeklies, which tells us that they are quite a diverse company, either that or they know that they can make more money if they make more different types of magazine.
Ideology - The fact that the main image is a picture of a group of men all wearing makeup tells us that this magazine does not turn its nose up at people who do not stick to the usual conventions. The men know that they don't look like people want them to, but they don't care about what other people think because they know who they are. The magazine feels the same way - they know what they are like and don't want to compromise that to suit other people.
Audience - The audience is basically anybody who likes rock music, though more specifically it's aimed at younger people. You would expect it to be students or people who unemployed people due to the price, which is £1.80, as it's not too high for people from the E social classification to buy.
Representation - The people in the main image tell us that the magazine tends to feature those who don't comply with normal rules and regulations and do what they want, for example men who wear makeup. The magazine accepts those members of society who nobody else would, the oddballs so to speak, and moulds them so that they fit into their magazine. They don't change them, they let them be who they want to be, they just help them in reaching their full potential by featuring them in the magazine that lots of people buy. In return, the people featured pay back the favour by promoting the magazine. This is an example of synergy.
Ideology - The fact that the main image is a picture of a group of men all wearing makeup tells us that this magazine does not turn its nose up at people who do not stick to the usual conventions. The men know that they don't look like people want them to, but they don't care about what other people think because they know who they are. The magazine feels the same way - they know what they are like and don't want to compromise that to suit other people.
Audience - The audience is basically anybody who likes rock music, though more specifically it's aimed at younger people. You would expect it to be students or people who unemployed people due to the price, which is £1.80, as it's not too high for people from the E social classification to buy.
Representation - The people in the main image tell us that the magazine tends to feature those who don't comply with normal rules and regulations and do what they want, for example men who wear makeup. The magazine accepts those members of society who nobody else would, the oddballs so to speak, and moulds them so that they fit into their magazine. They don't change them, they let them be who they want to be, they just help them in reaching their full potential by featuring them in the magazine that lots of people buy. In return, the people featured pay back the favour by promoting the magazine. This is an example of synergy.
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