Friday 26 November 2010

LIIAR Interpretation of Kerrang magazine contents page

Language - The man in the main image looks like a rocker kind of guy, what with all the tattoos, the fact that he's swearing with his fingers and the expression he's pulling. Tattoos symbolise people and this man has lots of them. He's swearing, which tells us he's a bit of a rough guy and doesn't care what people think of him. His expression makes him look like he's passionate about what he's doing, which, judging by the headphones around his neck, is something to do with music. Nearly every one of the other images is one of a person singing, which I think is quite good because it tells you that you're reading a music magazine. One of the pictures is of the logo of AC/DC, which is quite a good idea for a picture because most people know the logo and will recognise it. The title at the top of the page is yellow with a black background, which is a good choice because the yellow stands out well against the black background. There is a plug in the bottom corner, which is trying to convince the reader to subscribe to the magazine. There is also an ear at the top depicting this week's issue of the magazine, which is pretty pointless because the person reading the magazine will already know what the cover looks like otherwise they wouldn't have gotten to the contents page. The only reason for this I can think of is in case the cover has come off and the person wants to know which issue of the magazine they are reading.
Institution - The institution is Kerrang, obviously, which is a segment of the institution of Bauer Consumer Media. Bauer publish a few different types of magazines, a lot of them very different from this one. They publish magazines about sport, music, lifestyle and gossip, etc. The company produce lots of different types of magazines, which is probably a tactic so that they can make more money than if they only published one magazine.
Ideology - Most of the images on this contents page are of people singing or playing music, which tells us that the magazine is one that loves its music. The main image depicts a man swearing, which tells us that they don't care about whether their content offends people.
Audience - The audience is, I suppose, anybody who likes rock music. Mostly, it's aimed at young males that are unemployed or are students. This doesn't mean, however, that other types of people can't like it because they can, as I said before anybody who likes rock music will probably like this magazine. The price is £1.80, which makes me think it's for young people because that's quite cheap for a music magazine. It could also suggest it's for unemployed people because they don't have much money either. Basically, the magazine is aimed at rock-music lovers and people from classification E in the social classifications.
Representation - The guy in the main image tells us that the magazine features only those who don't comply with usual conventions and go against what other people think they should be like. The other images suggest this too as they are all quite rough-looking people, who would not be accepted into other societies but fit perfectly in this magazine, representing what the magazine wants representing. It's lucky for both of them really because the model gets promotion in the magazine and the magazine gets promoted by the model. It's a perfect example of synergy.

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