Wednesday 13 October 2010

LIIAR Interpretation of a College Magazine



Language - the male on the front is looking at the viewer, which makes them feel like they are being involved. He's smiling, which gives the impression that college is fun and he is enjoying it. He's holding books as if to convince the viewer that he is an academic college student. Because it's a male on the front, the magazine may be aimed at boys alone or boys and girls. The colours suggest it's aimed at males. His attire is fairly smart, indicating that the magazine is aimed at fairly smart people. He's black, which tells us the college does not discriminate against races.
Institution - The institution is unknown due to the fact that the magazine does not feature a name other than 'College Lifestyle'.
Ideology - The fact that the model is holding books about law, society and business indicate that the magazine has values and society is important to them. They believe that society and abiding by laws is very important so show this in the books they have displayed. The model is wearing a cross necklace, which could, on some level, indicate that the magazine is religious. This could, however, be negated by their casual use of blasphemy in the subheading 'Thank God it's Friday's'. I assume this subheading should be 'Thank God it's Friday', but somebody has written it wrong, so if that is the case then this shows the magazine does not give much thought to grammar and spelling mistakes. The colour of the model's skin tells us the magazine do not discriminate against black people.
Audience - The audience, obviously, is college students. However, what specific portion of college students it is aimed at could be anybody's guess. It is probably aimed at boys because the person on the front is male and the colours are fairly masculine, but it could be aimed at both sexes and the colours are meant to symbolise both genders.
Representation - Males are represented by the model on the front of the magazine, who is, I assume, supposed to be attractive to make the male population look better. Black people are represented also by this model because they are a minority group and the producers of the magazine have chosen him to represent them in a good way.

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