LIIAr Analysis of Double Page Spread

Language - The model, Rihanna, in the main picture on the page is not looking at the camera, but is looking at the audience she is performing to, which shows that she is popular enough to have lots of fans to go to her concerts. The fact that she is wearing a Mickey Mouse hat shows that she is a fun person and isn't afraid to be a little silly when it comes to her look. She seems to be wearing some kind of pink PVC leotard outfit with sheer panels, which is a very daring kind of look and tells us that she doesn't mind being daring when it comes to her clothes. The model also seems to be sat on the cannon/missile gun of a tank, which gives the impression that she likes to have very out there performances at her concerts. Her bright pink hair suggests an air of craziness. She seems to have a pink colour scheme going on in the picture, her hair, leotard, tank and the laces on her boots all being pink. There also seems to be a pink tint to the air in the background from the lights. The magazine has noticed the pinkness of the image and have used it to their advantage by making their anchorage also pink.
Institution - The institution is Billboard, an institution inside the institution of Prometheus Global Media. Prometheus publish a lot of show business magazines, which means that Billboard, a show business, fits in perfectly to the theme of the publisher. The fact that Prometheus only publishes a certain genre of magazine is a good idea as it means that, if somebody is looking for just show business magazines, they can simply find magazines by Prometheus and know that they are getting what they want. It's easier when publishers specifically print one sort of magazine, as opposed to a diverse range, because it means that if a reader likes one magazine that they print, they'll probably like the others too.
Ideology - The fact that the model is wearing a Mickey Mouse hat tells us that she doesn't mind being childish and having a bit of fun. The fact that the magazine has used this image tells us that they also believe in that philosophy - having fun and being childish is alright. She's smiling very widely and seems to be laughing, which tells us that the magazine likes people to be having fun and laughing.